NAIMO
OVERVIEW
Naímo is more than a building—it’s a reflection of its neighbourhood. Rooted in the history of Nanaimo Street, the project draws inspiration from the area’s creative spirit, diverse traditions, and enduring sense of community. Architectural details echo the past: brickwork forms modern cubic balconies, wood siding adds warmth, and natural light spills into shared spaces like the Sculpture Garden. It’s a home that feels both contemporary and connected to its story.
PROJECT FOCUS
APPROACH
For Naímo, Theorem created a comprehensive brand identity and digital presence that translates this architectural narrative into design. We leaned into themes of heritage and craft, balancing them with modern clarity. The visual system features a textured palette and typography inspired by timeless forms, while the website unfolds like a neighbourhood walk—inviting, warm, and intuitive.
The digital experience was built with equal focus on storytelling and functionality: an interface that highlights design details, emphasizes lifestyle, and makes exploring floorplans effortless. By weaving together brand, design, and technology, we gave Naímo a presence that feels as authentic as the community it calls home.
CONCEPT DESIGN
STORYTELLING
BRAND DESIGN
WEBSITE DESIGN
PRINT DESIGN
SIGNAGE & GRAPHICS
MARKETING MATERIALS
PHOTO CREATIVE DIRECTION
DEVELOPER
